In 2022, Russian luxury fashion brand SnowQueenRussia chose Istanbul as the backdrop for its new season collection shoot — a city where history, elegance, and contemporary flair come together. To bring this vision to life, the brand partnered with INVIBEGlobal, a full-service creative agency and Istanbul event expert.
From the first concept meeting to the final frame, we handled every step of production with precision and creativity.
🏛️ Why Istanbul?
SnowQueenRussia was searching for a location that would reflect both opulence and authenticity. Istanbul, with its unique mix of architecture, light, and spirit, offered exactly that. And as a trusted Istanbul event production partner, INVIBE Global delivered a seamless local execution of the international campaign.
🔧 Services Provided by INVIBEGlobal
As a local creative agency with years of experience in fashion and commercial production, INVIBE Global provided end-to-end project coordination. Here’s what we delivered:
📍 Location Scouting & Villa Rental
- A stunning private villa on the Bosphorus was secured for the main shoot.
- We also proposed several outdoor and urban shooting spots for additional scenes.
📝 Official Permits & City Approvals
- Our team handled all municipal permit processes, including coordination with Istanbul city and district municipalities.
- Time-specific authorizations for public space usage were managed directly by us.
🚐 Full Transportation & On-Site Logistics
- We organized all VIP airport transfers, daily crew transportation, and on-site mobile caravans.
- Schedules and logistics were optimized to ensure maximum time efficiency and comfort for the entire team.
👗 Model Casting & Styling Support
- We sourced professional models matching the brand’s concept via our local network.
- Styling, hair & makeup services, and fittings were scheduled and supervised by INVIBE Global.
🎬 Production & Creative Set Assistance
- Photography and video crews were assembled through our trusted creative network.
- We arranged decor elements such as vintage furniture, background setups, and atmosphere props tailored to the brand’s aesthetic.
- Lighting equipment, assistants, and full on-site support were provided.
🔄 Master Coordination & Brand Communication
- INVIBE Global ensured constant communication with SnowQueenRussia’s representatives.
- Our production managers managed the daily schedule, solved last-minute changes, and aligned the entire creative flow with the brand’s expectations.
✨ Result: A Flawless Campaign, Delivered Creatively
The Istanbul photoshoot became a core visual element of SnowQueenRussia’s new collection launch. The city’s iconic beauty merged with the elegance of the brand — a match made possible by INVIBE Global’s experience as a creative agency and Istanbul event organizer.
From aesthetic styling to behind-the-scenes logistics, we delivered not just a shoot — but a complete creative experience.
📩 Plan Your Next Campaign with INVIBEGlobal
Looking for a trusted partner for your fashion shoot, Istanbul event, or creative campaign in Turkey?
We’ll handle locations, models, permits, logistics, and production — so you can focus on creativity.
📍 Based in Istanbul – operating all across Turkey
🌍 www.invibeglobal.com
📩 info@invibeglobal.com
Let’s create something extraordinary — together
